Permalift is one of Sweden's leading lashlift and browlift brands, carefully crafted by clinic manager Truska Sharifi. In its launch year of 2020, Permalift took the beauty industry by storm by delivering the products that so many stylists had been missing. Permalift's own salon, Lashlift Beauty, which was started in 2016, is one of Stockholm's most visited lashlift and browlift salons.
We offer professional training in lashlift and browlift. With a training material based on good knowledge and long experience, we can offer our students quick steps forward in their careers. Our trainers are based in Scandinavia and have a master's degree and several years of experience in the profession. Permalift currently has exclusive distributors in Australia, New Zealand, the Netherlands and Belgium. Permalift has a philosophy to deliver the best of both techniques and products. The formula and packaging are vegan and nothing in the range is tested on animals. We can proudly say that the techniques we use in both lashlift and browlift are different from others. The combination of our products and the unique techniques we use are the key to our success.
Permalift AB
559301-7121
Rådmansgatan 73
11360 Stockholm
Hi! My name is Troska, and I'm the founder of Lashlift Beauty and Permalift. I started this journey at 2017 with a passion about beauty. I went from working with economics, but realised very soon that I always had a bigger passion for beauty. I started as a lash and browlift stylist in Stockholm alongside with my own brand Permalift. I started Permalift since I experienced a gap in the market of harmless lash and browlift solutions.
After 3 years I decided to open up my first own salon at Olivecronas Väg 24 in Stockholm. The business went really well, and after two years I decided to open up a bigger salon at Rådmansgatan 73. Permalift and Lashlift Beauty is constantly growing and I'm beyond happy that I started my journey within beauty.
Head of Trainers
With over 8 years of experience in the beauty industry, Daniella became the Head of Trainer for Lashlift and Browlift, she leads the training and development of all technicians, ensuring they deliver flawless results with confidence and consistency. Her deep knowledge and passion for the craft set the standard for every treatment performed under the Permalift name.
She also serves as Permalift’s Production and Product Specialist—playing a key role in the development, testing, and optimization of our professional lash and brow products. From perfecting formulas to providing expert insight on usage, Daniella ensures that every product meets our high standards for performance, safety, and client satisfaction.
Content Creator/Creative Director
Anna is the creative director of Permalifts social media channels. Anna's keeps the Permalifts audience engaged with exciting. creative and living content.
Welcome to join our community on social media!
Hi! My name is Alexandra and I'm the E-commerce and Marketing Manager at Permalift. I'm the one who is managing campaings, updating the store with new products etc, in order for you to have the best possible shopping experience.
Are you looking to become a creator for Permalift? Get in touch with me trough the link below.