About Permalift
Permalift is one of Sweden's leading lashlift and brow lamination brands, carefully founded by Truska Sharifi. Since it's launch in 2020, Permalift took the beauty industry by storm by delivering the products that many stylists had been missing in the lash lift and brow lamination industry. Permalift journey started as a salon in 2017 but was later developed
Today Permalift's salon, Lashlift Beauty/Permalift Studio, is one of Stockholm's most visited lash lift and brow lamination salons in Stockholm.
Our mission
Our mission at Permalift is to continuously stay up to date with the latest trends and techniques, allowing us to remain at the forefront of innovation in the industry. We strive to create an inspiring environment where both students and professionals can develop and refine their skills. Our aim is to provide high-quality products and tools that enable both students and professionals to create beautiful, effortless lash lift and brow lamination results. We proudly stand apart through our unique techniques, combined with carefully developed products, together forming the foundation of our success.
Envormentally firndly, reusable, wide oroduct range, gentle but effective formulas. high quality, education
The beginning
Permalift was founded in 2020. Already from the beginning Permalift launched a wide product range.
At that time the company was trying to convince stylist to change solutions from harsh and strong solutions from short proccessing time. While Permalift had developed solutions with longer proccessing time that was much more gentle for lash lift and brow lamination treatments.
Our development
During 2021 Permalift had established a strong presence in the swedish market. Permalift also signed agreements with distributors in different continents.
This year Permalift also developed their education material. This was an important year for Permalift since they set the standard of the lash lift and brow lamination industry. Permalift gained stylists reliability, and became a support for stylist who wanted to develop their techniques.
Our success
In 2023 Permalift went through a rebranding with new products in new designs.
The education material was developed once again with in-depth theory. During this era the Permalift had trainers all around Sweden, and the Permalift community grew bigger. This made it possible for Permalift to grow and to reach out to new stylist and customers.
Permalift major rebranding
Because of the positive effects of the rebranding and the effect of the trainers, Permalifts owner decided to make a major rebranding of products and the visual identity. This rebranding resulted in new partnerships with fabrics.
The brand is growing
The rebranding was progress with a lot of sketches, designing and product developing. Besides the rebranding, Permalift invested in e-commerce and marketing.
Permalift became a distributor for the Australian brand Brow Code, and soon after realesed their own courses in collaboration with Brow Code.
Permalifts progress
Permalift continues to grow and this year we brought the Korean lash lift to Sweden. Had our biggest photography and launched a whole new design to our webshop.
